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Case study · Technology / SaaS
Organic growth for a B2B SaaS company through SEO and content
A technical clean-up, topic-cluster content strategy and digital PR turned the blog into the company's largest source of demo requests.
ClientB2B SaaS Company
IndustryTechnology / SaaS
LocationPune
ServiceSearch Engine Optimization
Duration12 months
+310%Organic traffic
180+Page-one keywords
+4.1xDemo requests from organic
The challenge
The website had strong product pages but little organic visibility. The blog published sporadically on topics with no search demand, and technical issues kept many pages out of Google's index.
What we did
- Fixed indexation, canonical and site-speed issues found in a full technical audit.
- Built topic clusters around the problems buyers search for, linked to relevant product pages.
- Published two in-depth guides a week, written with the client's product experts.
- Earned editorial links through original data and industry commentary.
The results
Organic search became the leading source of demo requests, and the content library now supports sales conversations as well as rankings.
“Our sales team now sends prospects our own articles to answer their questions.”
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