Case study · E-commerce / Beauty

Scaling a D2C skincare brand with full-funnel performance marketing

A restructured Meta and Google Ads funnel, a steady creative testing pipeline and server-side tracking helped a growing skincare brand scale spend while keeping acquisition costs under control.

ClientD2C Skincare Brand

IndustryE-commerce / Beauty

LocationMumbai

ServicePerformance Marketing

Duration6 months

3.2xReturn on ad spend

-38%Cost per purchase

2.4xMonthly revenue from ads

The challenge

The brand was spending across Meta and Google with no shared plan. Tracking relied on the browser pixel alone, so reported conversions did not match Shopify orders, and creative fatigue pushed costs up every few weeks.

What we did

Installed the Meta Conversions API and Google enhanced conversions to rebuild reliable tracking.
Rebuilt the account into prospecting, retargeting and retention layers with clear budget rules.
Launched a weekly creative sprint: UGC-style videos, before/after carousels and offer tests.
Added Performance Max with a clean product feed for Google Shopping.

The results

Within two quarters the brand had a single view of performance, a repeatable creative process and the confidence to increase monthly spend while keeping return on ad spend on target.